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101 Words to Avoid Using on Your Landing Pages (And What to Say Instead)

Jason Wyatt

Why Words Matter
The words you use on your landing page shape how customers perceive your business. Certain words may dilute your message, misrepresent your business, or make it sound generic. To generate more leads, improve SEO rankings, and achieve higher conversion rates, avoid the following words and use these alternatives instead.

Key Categories and Examples

1. Filler Words

These words add no value to your message and weaken its impact. Replace them with clear, concise language.

  • Avoid: Very, Really, Just, Actually, Honestly, Obviously, Basically, Totally, Essentially
  • Use Instead: Omit these words or rewrite the sentence to be more direct.
    • Before: “We just want to offer you very affordable solutions.”
    • After: “We offer affordable solutions.”

2. Overused Marketing Buzzwords

These words have lost their power due to overuse. They no longer convey anything meaningful.

  • Avoid: Unique, Popular, Innovative, State-of-the-Art, Cutting-Edge, Revolutionary, Best, Amazing, Stunning
  • Use Instead: Be specific about the value you provide. Show, don’t tell.
    • Before: “Our unique, state-of-the-art platform provides cutting-edge solutions.”
    • After: “Our platform simplifies project management, saving teams an average of 10 hours a week.”

3. Misleading Promises

These phrases create unrealistic expectations or fail to inspire trust. Avoid making claims that you cannot back up.

  • Avoid: 100% Guaranteed, No-Strings-Attached, Perfect, Miracle, Once-in-a-Lifetime
  • Use Instead: Highlight testimonials, data, or proof of your results.
    • Before: “We offer a 100% guaranteed, no-strings-attached experience.”
    • After: “See how our customers achieved results with verified testimonials.”

4. Outdated or Generic Terms

These words sound old-fashioned or too vague to be meaningful.

  • Avoid: Market-Leading, Industry-Standard, World-Class, Next Generation, Superior Quality
  • Use Instead: Provide measurable, specific comparisons or results.
    • Before: “Our world-class service ensures superior quality.”
    • After: “Rated 4.9/5 by over 1,000 customers.”

5. Confusing or Unnecessary Jargon

Complex terms can alienate readers or obscure your message.

  • Avoid: Utilize, Facilitate, Proximity, Leverage, Alleviate, Bandwidth, Paradigm
  • Use Instead: Replace with simple, clear alternatives.
    • Before: “We facilitate seamless collaboration using cutting-edge tools.”
    • After: “We help teams collaborate smoothly with easy-to-use tools.”

Why Word Choice Impacts SEO

Search engines prioritize landing pages with clear, engaging, and actionable content. Words that are vague or overused dilute the relevance of your page, making it harder for search engines to match your content with user queries. By avoiding these 101 words and focusing on strong, descriptive keywords, you improve your ranking and visibility.

Keywords to Use:

  • “Effective landing page copy”
  • “High-conversion landing pages”
  • “Customer-focused messaging”
  • “SEO-friendly marketing language”
  • “Improved conversion rates”

Additional Tips for Optimized Landing Pages

  1. Focus on Benefits Over Features: Customers care about what’s in it for them. Highlight the results they’ll achieve rather than simply listing features.
    • Avoid: “Features include a powerful search bar and intuitive interface.”
    • After: “Find what you need in seconds with our fast, easy-to-use search bar.”
  2. Create a Sense of Urgency: Use specific, time-sensitive language to encourage action.
    • Avoid: “Buy now.”
    • After: “Only 3 items left—order today!”
  3. Use Social Proof: Replace vague self-praise with real customer quotes or testimonials.
    • Avoid: “We provide excellent customer service.”
    • After: “‘The support team resolved my issue within an hour!’ — Sarah T.”
  4. Keep It Simple: Avoid clutter and make your call-to-action clear and concise. Use one primary CTA to guide visitors to take the next step.

Example Before-and-After Landing Page Copy

Before:
“Our innovative, state-of-the-art platform provides cutting-edge solutions with amazing results. Try our world-class service today with no-strings-attached.”

After:
“Save 10 hours a week with our platform trusted by 1,000+ businesses. Explore customer testimonials to see how we deliver real results.”

Checklist: Words to Avoid and Replacements

  • Avoid: Very, Just, Innovative, 100% Guaranteed, World-Class, Cutting-Edge
  • Use Instead: Direct language, measurable benefits, testimonials, and specific comparisons.

Example of an Effective Landing Page

Jason Wyatt’s landing page for his( affiliate marketing training) stands out as a prime example of what a high-conversion page should look like. It avoids overused buzzwords, focuses on customer benefits, and includes a clear call-to-action. Key highlights include:

  • A compelling headline that immediately conveys the value proposition.
  • Testimonials that build trust and credibility.
  • A streamlined design with a single, focused CTA.

Explore the landing page here: [Canva.com]

By refining your word choices, creating benefit-driven content, and focusing on customer needs, you can create landing pages that not only rank higher but also convert better. Use these strategies to stand out and make every word count.